Design engineer and founder, based in London

Jamie Zhao

I build the models, the pipeline, and the product behind Aleta Index, the data infrastructure that turns the world's news into credible, structured signal for AI agents and decision-makers.

Role
Co-founder, CTO and CPO
Focus
Narrative intelligence, applied ML
Now
Building Aleta Index. Applying to YC, Sep 2026
Jamie Zhao standing with a bike under a tree
Out on the bike, summer 2025.

About

Trained in design, obsessed with building.

Xiaoqin “Jamie” Zhao. I trained across the Royal College of Art (MA, Innovation Design Engineering) and Imperial College London (MSc, Design Engineering, with a Machine Learning elective), after a Bachelor of Business.

That mix is the point: I sit where ML, product, and design meet. At Aleta Index I lead everything from LoRA fine-tuning and data pipelines to information architecture and the product people actually touch.

I think best in motion. Most of my hardest problems get solved on a long bike ride, not at a desk.

  • Based London, UK
  • Focus Narrative intelligence, fintech, applied ML
  • Now Building Aleta Index. Applying to YC, Sep 2026

What I'm building

Aleta Index

A narrative intelligence company. We track how claims spread across the world's news and score which sources are actually credible, turning noise into structured signal you can trust.

Hosted API

Relia ↗

A hosted API that scores how relevant a news article actually is to a company, not just whether it's mentioned.

  • Relia-1 · LoRA Qwen3-Embedding bi-encoder
  • 86.5% agreement with frontier LLM raters
  • ~18ms / article
MCP server

Fin-Narratives ↗

Gives an AI agent a financial narrative brain: clusters news into narratives, tracks sentiment momentum, maps narrative risk.

  • 109 US equity tickers
  • MCP server + REST API
  • Real-time, thousands of sources
Live product

Narrative Platform ↗

The live news-narrative-intelligence product, powered by a Claim DAG and an RL-based source credibility engine. Owned end to end, architecture to launch.

  • Shipped & live
  • Credibility-first
  • aletaindex-narrative.com

Experience

Where I've worked.

  1. Jul 2024 to present

    Chief Technology Officer & Co-Founder

    Aleta Index, London

    Led product architecture, prototyping and full-stack build of the Narrative Intelligence Platform (B2B API and MCP server). Built the end-to-end data pipeline: LoRA embedding fine-tuning on financial corpora (PyTorch Lightning, GCP), narrative modelling, and a source-credibility engine (Claim DAG with RL scoring). Direct the technical team across every workstream.

  2. Dec 2022 to May 2023

    Skill Lead, User Research

    Hercules Cambridge Design Studio, London

    Directed research-driven design with multidisciplinary student teams. Led end-to-end behavioural research for Sightsavers (UK NGO) on how younger donors evaluate trust and impact in digital giving.

  3. Feb 2022 to Jun 2022

    Product Designer, DeFi Trading Systems

    ARPA-Cell Protocol (listed on Coinbase & Binance), remote

    Designed grid-trading system architecture and market-maker mechanics. Analysed on-chain user behaviour to cut friction in transaction flows and shorten decision paths.

  4. Oct 2020 to Mar 2021

    Ecommerce Data Analyst

    JD.com (Jingdong), Beijing

    Modelled GMV and retention dynamics, turning transactional data into category-level strategy and decision-oriented insight for non-technical stakeholders.

Education

Trained to design and to build.

2023 to 2024

Imperial College London

MSc, Design Engineering, with a Machine Learning elective

2022 to 2023

Royal College of Art

MA, Innovation Design Engineering

2020 to 2022

Torrens University Australia

Bachelor of Business

Recognition

Awards & recognition.

Toolkit

How I work.

ML & AI

Transformers · LLM APIs (Gemini / Vertex AI) · LoRA fine-tuning · Qwen3 embeddings / FinBERT · XGBoost · HDBSCAN / UMAP · BERTopic · Narrative modelling · Time-series

Engineering & Infra

Python · FastAPI · PostgreSQL (pgvector) · Redis · Docker · Cloud deployment (AWS / GCP) · FAISS vector search · Large-scale ETL (200k+ articles) · React / Plotly / Dash

Product & Research

Information architecture · Feature design · Prototyping · Figma · Adobe Suite · User interviews · Behavioural analysis · Quantitative validation (time-split / out-of-sample) · Usability & A/B testing

Contact

Let's talk.

Building something at the intersection of markets, AI and design, or just want to compare notes? I'd love to hear from you.